Global Anti-Counterfeiting Solutions Growing to Protect Brands and Consumers

Globalization is creating an increasingly complex, continuously growing supply chain. With more suppliers and more products coming from different countries, it is critical to identify, capture and share accurate product information. In this environment, counterfeiting has become a growing challenge.

According to the 2016 Brand Protection and Product Traceability Market Research report from PMMI, The Association for Packaging and Processing Technologies, counterfeiting is predicted to increase three percent per year worldwide. This rise will lead to increased growth in the anti-counterfeiting market over the next five years with CAGRs ranging from 12.8 to 16 percent. The growth of the global anti-counterfeiting market will outpace the overall combined market segment growth of food, beverage and pharmaceutical industries by roughly two to three times in the next five years.

“As this trend continues to increase on a global level, it is of paramount importance that all involved in the packaging and processing industry make continued efforts to maintain tracking control in order to prevent counterfeiting and aid in product recall,” says Paula Feldman, director, Business Intelligence, PMMI. “With North America alone accounting for fifty percent of the total growth of the global anti-counterfeit food packaging market in 2014, it is increasingly important that we as an industry continue to take the necessary action to protect our brands, as well as those around the globe.”

PMMI compiled the 2016 Brand Protection and Product Traceability Market Research report from the insights of 75 brand manufacturers, industry experts and technology suppliers who shared their experiences complying with traceability regulations in the food, beverage and pharmaceutical industries.

Brand owners looking for anti-counterfeiting solutions will find them among the 400 exhibitors at PACK EXPO East 2017, the industry’s premier trade show experience in the East. Returning to Philadelphia (Feb. 27–March 1, 2017), the show brings together suppliers of packaging innovations for pharmaceutical/medical device, food, beverage, cosmetic/personal care, chemical/household and other packaged goods, serving companies of all sizes. With one-third of the nation’s consumer packaged goods companies located within 200 miles of Philadelphia, PACK EXPO East promises to be another top-tier event for the growing industry.

To download PMMI’s full 2016 Brand Protection and Product Traceability report visit PMMI.org/research.

For more information, contact Paula Feldman, director, Business Intelligence, PMMI, [email protected].

About PMMI
PMMI, The Association for Packaging and Processing Technologies, represents the voice of more than 750 North American manufacturers and suppliers of equipment, components and materials as well as providers of related equipment and services to the packaging and processing industry. We work to advance a variety of industries by connecting consumer goods companies with manufacturing solutions through the world-class PACK EXPO portfolio of trade shows, leading trade media and a wide range of resources to empower our members. The PACK EXPO trade shows unite the world of processing and packaging to advance the industries they serve: PACK EXPO International, PACK EXPO Las Vegas, Pharma EXPO, PACK EXPO East, EXPO PACK México, EXPO PACK Guadalajara and ProFood Tech, launching in April 2017. PMMI Media Group connects manufacturers to the latest solutions, trends and innovations in processing and packaging year-round through brands including Packaging World, Automation World, Healthcare Packaging, Contract Packaging, ProFood World and Packaging + Processing OEM. PMMI Business Drivers assist members in pursuing operational excellence through workforce development initiatives, deliver actionable business intelligence on economic, market and industry trends to support members' growth strategies, and actively connect the supply chain throughout the year.

Learn more at PMMI.org and PACKEXPO.com and PMMIMediaGroup.com.

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