Guest: Ed Marsh, Founder & Principal, Consilium Global Business Advisors
Strategy and growth consultant Ed Marsh shares his theory about how machinery manufacturers can tap into a secret weapon they have already set the groundwork for: mindset and capability. Ed explains how manufacturers can use their tools and processes on the production side to improve their marketing side. Listen in as Sean and Ed dive into his strategy, how it can be implemented with a smooth transition, and why sometimes risks need to be taken.